Skip to Content, Navigation, or Footer.
The Rotunda Online
The Rotunda
Monday, May 5, 2025

Memorable Super Bowl Commercials of 2013

Many Americans on Feb. 3 watched Super Bowl XLVII for the football game between the Balti- more Ravens and the San Francisco 49ers. Even though football is a great source of entertainment, it certainty is not for everyone. Those who did not care much for the game primarily looked forward to the memorable commercials that many of our favorite companies put out every year. The most memorable ones create the biggest reactions. This year’s commercials reactions ranged from “haha ” to “aww” to “eww.”

Top Picks:

Go Daddy- One of the first commercials that made an impact on the viewers was from godaddy.com. The commercial started out with Danica Patrick talking about the company and then diverting our attention to the models besides her. This year, Go Daddy decided to throw a very attractive model who represented the sexy side of Go Daddy next to a short, rosy faced nerd who represented the technical side of the website. Together, they were said to be perfect and then began to make out. That unexpected make out scene most likely made most of America cringe from watching it, making them feel very uncomfortable seeing a model make out with someone who is obviously not a model. The website company certainly made their mark on Super Bowl commercials, but not necessarily a positive one.

Taco Bell- One of the bigger fast food restaurants that Americans love, Taco Bell, decided to give us a look into what the elderly might be doing at night that we may not expect them to. The commercial starts out with a man being put in his retirement home, but who then sneaks out all spiffed up in a button up and a tie to meet his friends in a car and proceeds to speed away. The old folks end up clubbing and dancing with people a third of their age, blowing things up on people’s front doors, getting inked in a tattoo parlor and then enjoying the delicious taste of Taco Bell to top off their night. The commercial definitely made those who saw it giggle a bit while imagining their own grandparents getting involved with nonsense and shenanigans they would be doing themselves.

Tide- The Tide commercial this year decided to have a Super Bowl theme incorporated with a “miracle stain.” Starting out with two buddies watching TV and eating chips, one of them spills salsa onto his jersey that forms the face of one of the San Francisco 49ers and takes it as a miracu- lous sign. He thinks the stain predicts that the 49ers will win the Super Bowl. After the stain makes headlines and fans every- where freak out over it, the owner of the jersey dis- covers the jersey is missing and finds that his wife has washed it and removed the stain with Tide detergent, leaving no remains of the miracle stain. The end of the commercial left America cracking up as the wife turns out to secretly be a fan of the Baltimore Ravens.

Budweiser- Every year, there is always one beer commercial that leaves the Super Bowl viewers laughing their rear-ends off, but this year, Bud- weiser left them with a sentimental, heart warming story of a man, his Clydesdale and their adventure with Budweiser. At first, you see the man sitting in a bar watching the baby horse take his first steps, and the commercial proceeds to show us how they grow together with a loving bond. One day, the man sees a Budweiser Clydesdale truck and de- cides to sell his horse to it so it can become one of them. Three years later, the man finds out that his horse is part of a group that will be riding in a city for a parade. He watches the horse pass by him in the parade thinking he does not remember him. In the end, as the man walks away, the horse runs to him letting him know that he still loves him. This Budweiser commercial left us all thinking about how sweet the bond between man and animal can be, as the adults of America sipped on their own Budweiser cans in the process.