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The Rotunda
Thursday, January 30, 2025

ZTA Hosts Pink Out at Women’s Basket Game

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Longwood vs. Winthrop, WBB

A large crowd of supporters came out Tuesday night to not only show support for the women’s basketball team, but for the sorority of Zeta Tau Alpha and their philanthropy of breast cancer awareness.    

The sorority’s annual event created an explosion of pink and awareness at the game.  Immediately upon entrance into the game, Zeta Tau Alpha members handed fans pink ribbons with ZTA letters. Students and Longwood fans alike came ready to cheer on the lady Lancers decked in pink shirts.

Posters were hung all around the gym saying the simple phrase of “Think Pink.” The women’s basketball team did pregame warm-ups in their pink shirts and after the announcement of the starting line-up, the starters threw “PINK OUT 2015” shirts into the audience. Refs blew calls with pink whistles, contestants used pink balls during media timeout games and Zeta members participated in a special game at halftime.

Zeta Tau Alpha’s Directors of Philanthropy, Lauren Giles and Carly Keeshan, talked about their excitement for putting on this event. “We do it every year, but this is our first time doing it, and we are just very passionate about our philanthropy so we want to spread awareness,” said Childs.

Cation commented on how important this event meant for the Zetas as it supported the two-fold. “I think especially for the women’s basketball game it’s important to spread awareness for our cause, but also spread awareness for the women’s basketball team in general.  I think my favorite part was maybe how happy they were.  I think the women really respond to having a huge crowd here and us supporting them,” said Cation.

The ZTA's last night definitely showed support for their cause and the women’s basketball team.