After signing a $10 million deal with Louis Vuitton (LVMH) last April, singer and songwriter Rihanna will launch her new beauty line with a complete makeup collection this upcoming fall online and in Sephora’s. If that doesn’t make you want to save your money, I don’t know what will.
Let’s see how Rihanna’s new cosmetic line, Fenty Beauty, is taking the internet by storm.
Diana Espino, LVMH global president of marketing, said at their press conference, “What she produces has the authenticity of a fashion icon and an entertainment trendsetter. She is really a developer.”
Rihanna is the recipient of eight Grammys and 12 Billboard Music Awards, the youngest solo artist to complete these at 28.Recently, Harvard University named Rihanna Humanitarian of the Year 2017 for promoting human rights back home in Barbados. It’s no wonder how Rihanna manages to make waves in all aspects of entertainment.
It’s no secret that Rihanna has already been exposed to the makeup world with her limited-time collection with MAC Cosmetics, “RiRi Hearts MAC” in 2014. Her ongoing perfume collaboration with Parlux Ltd. is now on its seventh launch since fall 2015, profiting almost $75 million, as well. To say Rihanna is an amateur in the beauty industry would be a flat-out lie. She clearly knows what she’s doing and continues to keep us running back for more.
Kendo, a Sephora affiliation with Fenty Beauty seeking to develop and advertise the brand, has been on the hunt for world-class makeup artists to join the team of Fenty Beauty. Erik Soto, global educator in beauty, posted a “help wanted” on Instagram calling all makeup- artists to come out to New York City, Dallas or Los Angeles locations to audition for the chance of a lifetime, Feb. 24-28. Anyone down for a road trip?
Rihanna’s new line, Fenty Beauty, revealed its first product - a holographic lip stick. This clear and shiny formula was inspired by her Fenty x Puma Spring show from early 2017. Although LVMH hasn’t released any other news regarding her collection, we’re dying to see what Rihanna has in store for us crazy fanatics.
Stay tuned to The Beauty Community for updates.
