When it comes to false lashes, you either love them or you can’t be bothered to poke your eye out by them. Not only is getting into the crevice of your eyeball intimidating and terrifying, but having to pay more than $10 for a long-lasting pair isn’t ideal, especially when shipping fees aren’t included. Definitely not how I imagined spending all my money.
Breaking news: a new lash brand is in town and ready to save you of your false lash nightmares! Internet sensation and CEO of Baby Coco Lash, Courtney, nicknamed Baby Coco on social media, has just revealed her secret project with a purpose. Coco said she preferred not to provide her last name.
“I practiced (false lashes) for months and went through dozens of different brands and styles … only to find they were almost all overpriced, too short or just too heavy,” Coco explained in a phone interview.
The new lash brand has claimed to be 100 percent animal cruelty-free, high quality and long-lasting all while keeping your wallet and budget intact.
“The Baby Coco lashes are aimed for ladies and gentlemen who want beautiful lashes while still keeping their look casual enough for everyday wear. Natural, but noticeable, and most important: comfortable,” Coco said.
It’s no secret Coco made a huge splash with her upcoming brand. With a strong social media background, Coco has 51,500 followers on Instagram and 42,000 on Twitter, making her launch even more public to her fans and viewers, including myself. Coco reached out to me and sent her lashes to try and review for the past few weeks and the results were surprisingly stunning.
Before applying, I trimmed the lash so it would fit my eye. I also encourage you to measure the band length and trim it best to fit your eye shape. Then, I applied my Ardell lash glue adhesive to the band, which was so incredibly thin! False lashes are connected and stuck together by a long, dark plastic stick, known as the band. Most false lash brands are known for either their thin/thick bands or quality of the lash itself.
Having a thin lash band made the application process easier and gave it a natural look, the intended design of the lashes. I managed to apply them quickly, cutting mascara time in half. I applied eyeliner (NYX Matte Liquid) over the lash band to hide any traces of left-over glue and finally, curled my lashes to blend in with my new falsies. Voila, all done!
As far as comfort and longevity goes, these babies stayed glued to my eyes for well over five hours, and I didn’t feel a thing. I usually have a hard time finding false lashes that don’t look heavy on my top lid as I have hooded eyelids - skin that drapes over your crease making your eyelid nearly invisible. To combat this, I applied mascara to my bottom which seemed to balance out the volume and length with my falsies on top.
I found that I was obsessed with the lash length – practically touched my eyebrows which to me gives that extra, flirty look. They’ve lasted me eight wears and, to be completely honest, they could be used for a few more nights out.
Regarding her new brand’s potential mark on the industry, Coco concluded, “I am not a makeup artist by any means, but I do know what I like. And I think you guys will love how light-weight, but popping they are. I am so thankful for all of you who stand by me. I see you and thank God for you.”
These lashes are perfect for nights out and days in. The lash design created by Coco was intended to space out the lashes, giving room to see your bomb eyeshadow at any time of the day. Although Coco hasn’t released an official date, be prepared to hear anything sometime in early April. I know, I can’t wait either! Follow Baby Coco Lash on Instagram and Twitter @babycocolash for updates and giveaways before the big launch.
Congrats, Coco!
