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The Rotunda
Thursday, April 3, 2025

LU Fashion: Austin’s professionalism with a twist

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LU Fashion: Austin Berry

The Look: Slim-fit, single-breasted blazer in grey with black trim and elbow patches (H&M), navy blue slim fit long-sleeve button down with white geometric floral pattern, extreme flex, dark wash skinny jeans (American Eagle Outfitters), “I am going to get shit done” graphic crew socks set in blue (Mongrel - Carrytown, Va.), dark brown blade wingtip oxford shoes with perforated brogue details (Designer Show Warehouse (DSW)), Apple Watch with silver stainless steel milanese loop (Apple Store), black clubmaster sunglasses with silver trim (Target)

The Model(s): Austin Berry is a senior graphic design major from Richmond, Va. and is currently the senior art director for Longwood’s Design Lab- a student run design agency that caters to a variety of clients at Longwood and in Farmville. He also works for Epiphany Studio, located in downtown Richmond in Manchester and does a variety of freelance logo, brochure, and other designs for clients as needed. Also, catch Berry’s work as a frequent contributor for the Rotunion.

Luna Berry is a sweet, two-year old American staffordshire bull terrier sporting a white marble-patterned collar and a caramel brown collar. She is new to Longwood and Farmville, Va. with a love for long walks on campus and scratches on her back, feel free to say hello if seen on campus.

The Inspiration: Berry’s style of fashion stems from a professional aspect with a suave, debonair edge incorporated into an everyday business casual look. Using slim-fitting clothes, he accentuates his tall and slender physique giving him a confident, refined and clean cut appearance.

With a city background, urban fall/winter looks are Berry’s go-to’s along with neutral tones and cool, muted colors.

“ I think a lot about just being in the city and because I work professionally, I have to dress nice everyday and I really enjoy that. So just being in the city and kind of having that cool urban look is always what I go after- ‘cause I’m such a city kid at heart.”

Berry most frequently shops at stores such as Target and H&M and follows a variety of men’s fashion Instagram accounts such as Adam Gallagher (@iamgalla) and is often inspired by Matt Bomer’s looks in the USA Network series, “White Collar.” He also pulls ideas for different outfits on mannequins at pricier stores such as Nordstrom, and recreates them by combining alike pieces from lower priced stores.

Given his line of work as a designer, Berry feels looking good is not an option, but a requirement.

“I’m (usually) in an office setting where I have to dress business casual every day, but I’m also surrounded by these super creative people and all these really interesting projects so I’m inspired to look nice. I feel like I can’t be a designer and advocate for things to look nice if I don’t look nice… I also like the facade of having my shit together, I like the appearance of being an adult”