Branching off from Destiny’s Child, Beyoncé has undoubtedly made a name for herself as she has immersed herself into the world of entertainment and fashion.
Beyoncé’s latest album, for which she won a Peabody award, is titled Lemonade. It showcases a collection of poetic verses underlined with a message of female empowerment. Though the album has had a major impact on her brand, it has also impacted certain college campuses.
The Huffington Post reported that the University of Texas in San Antonio offered an elective course on the revered album. Meanwhile, professors at the University of Tennessee in Chattanooga dedicated a full week load of workshops to unravel the themes of the album and the understanding of black womanhood.
However, the artist is not only destined to expand her brand, but also her message. Based on Lemonade, it can be concluded that Beyoncé’s message was centered around her support and encouragement of young women, which was thoroughly revealed throughout her latest visual album. However, Beyoncé also seems eager to adapt and appeal to her targeted audience of young adults.
Furthermore, the artist has taken an initiative to implement a program that allows her to pay it forward. The program gives students, in particular, access to her newly revised foundation, BeyGOOD. Through the foundation, Beyoncé was able to launch her own scholarship foundation under the umbrella of BeyGOOD for the 2018-2019 academic school year.
According to PR Newswire, "BeyGOOD is an extension of Beyoncé's charitable heart. Through impactful dynamic partnerships, BeyGOOD's mission is to set an example of giving back and paying it forward while empowering others to do the same with what they have in their own communities. BeyGOOD is built on the belief that we are all in this together and each and every one of us can make a difference by giving back.”
On their currently sold-out “On The Run II Tour,” Beyoncé and Jay-Z awarded a fan at their Oct. 4 Seattle show with a $100,000 college scholarship.
The profound collection of scholarships, with a value of $25,000+ per school year, are named after Beyoncé’s 2017 tour and pro-black single, the “Formation” Scholars.
In reference to the scholarships, NPR reported “it’s meant to encourage and support young women who are unafraid to think outside the box and are bold, creative, conscious and confident.”
These scholarships are limited as of right now, as they are solely being offered to students from each involved school: Berklee College of Music, Parsons School of Design and notable Historically Black Colleges or Universities (HBCU’s); Howard University and Spelman College.
These scholarships are specifically aimed at incoming, current and graduate students who plan, or have planned, to further their academic excellence in creative arts, music, literature or African-American studies.
Ultimately, Beyoncé is the epitome of the gift that keeps on giving when it comes to her music, fashion statements and now scholarships.
