Amid the widely annually celebrated Women’s March erupted footwear brand, Footlocker’s newly announced launch for women empowering label; Behind Her Label.
Now, it’s no surprise that women are changing the game. That’s correct, the game that’s been dominated by their counterparts, whether that’s through dominating at change or strutting the runways, it’s slowly but surely becoming a game for two.
While continuing to dive into the fashion industry, Footlocker decided to pay its respects to women by empowering their present and next generation of female creatives through product development and inspirational storytelling within fashion design. Therefore, Behind Her Label is an accessible pathway for women to elevate their skills and stories in an impactful way.
The well-known footwear manufacturing company essentially launched the campaign in efforts to expose and inspire women. “Foot Locker created ‘Behind Her Label’ in an effort to close the gender gap between male and female designers in streetwear by providing an elevated platform and the global reach of Foot Locker to grow their emerging brands,” said Alexis Stoll-Scigliano, Director of Marketing at Foot Locker Women, via the Source.com.
In a society where it seems as though women are deemed to attribute acts of being conventional and domestic beings, Footlocker has given countless women an outlet to express themselves in their true form. More so, the campaign’s mission is to recognize women. “We are excited to shine a light on three extremely talented designers to launch this program, creating exclusive products that will ultimately drive sales for each designer to grow and reinvest into her respective brand,” said Stoll-Scigliano.
In doing so, Footlocker initiates the launch with three emerging streetwear designers who are leveling the playing field for the better. This includes Amanda Litzinger of Stickybaby, Olivia Anthony of LIV Streetwear and Shana Sadeghi-Ray of shanasadeghiray.com.
Nonetheless, the primary objective of the vibrant movement is to highlight women who inspire their community. The women previously mentioned represent just that, as they’ve paved for their craft.
This exclusive capsule collection is expected to hit the retail store and the designers' websites previously mentioned, for purchase in mid-November.
Photo Courtesy of Footlocker.com
